MADE OF JAPAN - ELECTRIC TIGERLAND BY ONITSUKA TIGER - 2008

Electric Tiger Land was the first global advertisement campaign to fully embrace 3D printed art as its centerpiece. Now that 3D printing is becoming more cost effective, faster and larger in scale, applications in 3-dimensional billboards and signage is starting to find a foothold. This campaign was one of the first of its kind. Built with high complexity, but with speed and still on a very low budget. The campaign executed by Amsterdam Worldwide has won numerous awards around the world such as Titanium Lion during the Cannes Advertising festival.