27071793070_428de8cc6d_o (1).jpg

Janne Kyttanen

Kyttanen was born in Hameenlinna, Finland. He commenced his design studies at the Escola De Disseny, Elisave in Barcelona in 1996, before moving to the Netherlands and graduating from The Gerrit Rietveld Academy in the year 2000. During his studies, Kyttanen envisioned a future in which products would be scaled down into digital files, their distribution becoming as simple as downloading music from the internet. Kyttanen imagined a future in which only tactile products would be real, and everything else would become augmented reality. His vision was so clear that he decided to focus solely on creating products using digital technologies.

Kyttanen became fascinated by augmented reality in the 1990s. The technology was in its infancy, yet Kyttanen was able to envision a future in which consumers would customize products in virtual environments and then 3D print them locally. This exploration of amalgamating augmented reality and 3D printing, laid the foundation for Freedom of Creation, Kyttanen's pioneering creative design agency.

From the year 2000, Kyttanen led a team of specialist design and innovation experts, creating a portfolio of acclaimed and awarded designs for the Freedom of Creation brand.

Notably, Kyttanen was the first designer to commercialize high volume 3D printed products including creating the world's first 3D printed lights, footwear, consumer electronics, furniture and countless others. In collaboration with Jiri Evenhuis, Kyttanen also created the world's first fully functional 3D printed dress in the year 2000.

Kyttanen's work has been extensively exhibited and integrated into permanent design collections at leading galleries and museums around the world including MOMA, FIT, MAD and the Vitra Design Museum.

A pioneer in design for 3D printing, Kyttanen has created award-winning collaborations with brands including Hyundai, Asics, Nivea, NIKE, Philips and L'Oreal.

In 2011 Freedom of Creation BV was acquired by 3D Systems Corporation, providing Kyttanen with access to the world's most innovative, cutting edge software, materials and technology. During his five year tenure as Creative Director of 3D Systems, Kyttanen designed multiple award winning 3D printers including the Cube ®. This printer has won a multitude of awards including the American Technology Award (ATA) for outstanding achievement in Technology Manufacturing and Japan's prestigious Good Design Award in 2013.

In 2016 Kyttanen founded What the Future Venture Capital, a venture capital fund built by a team of serial entrepreneurs. WTFVC is a startup that designs startups, founded with a mission to design new companies at the speed of designing new products. The founders of WTFVC see infinite potential at the crossroads of nanotechnology, 3D printing, biotech, virtual reality, and machine learning and believe that the magic is in the middle of these crossroads.

WTFVC is not a traditional investment fund; the founders are passionate about designing the enterprises that they invest into. They invest more than half of their funds into their own ideas, building companies from the ground up and hiring kickass CEOs to run with them in return for equity.

Most recently the WTF team have been figuring out the answer to Kyttanen’s big question ‘What does the internet taste like?’; Pixsweet.com is a brand new platform that enables consumers to turn every pixel of the internet into an ice pop. By combining simple, intuitive software with a proprietary production process, Pixsweet delivers customized, personalized ice pops in just a few clicks.